Breakthroughs You Can Believe In
Cancer Campaign
Audience:
Oklahoma Community
Newly Diagnosed Cancer Patients (Those Not Yet Our Patient)
People at Risk for High-Volume Cancers
External Referring Providers
Objective: To focus on increasing brand awareness and preference for the cancer center, with a goal of measuring its recognition against local and statewide competitors. Key initiatives include expanding market share, particularly for lung, prostate, colon, and breast cancers, while also focusing on patient retention through integrated marketing and care coordination efforts. We aim to attract new-to-system patients and track their long-term engagement and care usage. Social media growth is a priority, with a target to increase the cancer center's following on platforms like Facebook, Instagram, and Twitter by 10%. Additionally, we will develop and measure a Net Promoter Score (NPS) to gauge satisfaction among referring physicians. Efforts will also include increasing earned media value through impactful storytelling and deploying paid traditional advertising, such as commercials, billboards, and radio, to drive brand repetition and strengthen the cancer center’s market presence.
Campaign Needs: Photography, patient story videos, print and digital ads
Protect Your Prostate
Cancer Campaign
Audience: Men, ages 45+
Objective: We want them to get screened for prostate cancer. If they have prostate cancer, we want them to get a second opinion with Stephenson Cancer Center. If they are a wife or daughter, we want them to encourage their loved one to get screened.
Strategy: Stephenson Cancer Center has the most comprehensive toolbox for treating prostate cancer. It is unmatched in the state of Oklahoma. We offer the latest therapies including first in the world clinical trials. We offer diagnostics and treatments like MRI fusion prostate biopsies, proton therapy, theranostics and more. Care is provided by a multidisciplinary team of experts including urologic oncologists and medical oncologists specialized in prostate cancer.
Campaign Needs: Print and digital ads
Exceptional Care for Extraordinary Kids
Children’s Campaign
Audience: Families of young children, Boomer grandmothers
Objective: We want them to know Oklahoma Children's Hospital is Oklahoma's only comprehensive freestanding pediatric children's hospital — which means that we provide unparalleled care for kids in Oklahoma.
Campaign Needs: Photography, commercial spots, patient story videos, provider spotlight videos, reels, print and digital ads, billboards, and blogs
Where Kids Soar & Hope is Real
Children’s Campaign
Audience: Families of young children, Boomer grandmothers
Objective: We want them to know Oklahoma Children's Hospital is Oklahoma's only comprehensive freestanding pediatric children's hospital — which means that we provide unparalleled care for kids in Oklahoma.
Campaign Needs: Photography, commercial spots, patient story videos, print and digital ads, billboards
Our Roster is Stacked for You
Neuro ENT Campaign
Audience:
Baby Boomers (59-77 years of age) and older
Those-Not-Yet-Our-Patient
Second Opinion Seekers
Adults in the Oklahoma City region with jobs/hobbies susceptible to head injuries
Referring Physicians
Objective: To measure the growth of complex patients (CMI > 3) within our system, benchmark and assess digital advertising metrics specific to these specialties, and track shifts in brand awareness and preference related to them. Additionally, we aim to monitor clinical volume, with a particular focus on average CMI ratings, as well as identify any cases that contribute to an increase in surgical and inpatient admissions.
Campaign Needs: Print and digital ads
